By Protey Temen, Endel art director
Protey explains the poetry and philosophy of Endel’s visual language. If you’ve ever asked yourself about Endel’s mysterious look, the answers are here:
‘Spacecraft and witchcraft are my main inspirations for Endel, two themes that help conjure beauty and a sense of infinite possibilities.
Sci-fi artists dreaming about space and new worlds, who explored the future in the past, helped shape reality as we know it today. Then, there is also this ancestral concept of arts, that is not about science, but about magic. Through art, unnamed creatives of the past tried to find unconventional ways of reaching out to the greater powers that rule the world.
This balance of futurism and paganism lies at the core of our modern culture, as I see it. When you create anything, you can't ignore this tension; it gives you power and new ideas. All of this is true with my art outside of Endel, too.
Endel is constant research. We never imagined trying to make a consumer product or speculating about how tech artifacts or digital services should look or feel. Our world is commercialized enough, there are not so many uncommon things anymore, everything tends to become simple, self-explanatory. In this situation, artists should turn to creating new experiences that have no easy equivalents in daily life.