Exploring a new study on focus and sound
A new study has found that when compared to playlists and silence, personalized AI soundscapes from Endel are better at helping you focus.
Published by Arctop, a data and AI technology company that has developed a pioneering brain decoding SaaS solution, the white paper used Endel’s personalized Focus soundscapes, alongside focus-themed playlists from popular streaming platforms, to see how they affected a cross-section of users as they performed everyday tasks.
Arctop examined participants doing various tasks in their home or work environments. Listening to either Endel soundscapes, curated playlists, or just silence, each volunteer completed four, one-hour sessions, that included set tasks and an activity of their own preference.
As the participants performed their tasks, they were monitored using state-of-the-art technology to pick up on the brain’s impulses, tracking its responses to the audio in relation to their task.
The results showed that participants listening to Endel increased their focus significantly when compared to listening to music playlists, or silence. Focus was maintained longer and more consistently while working.
The study also provides new information that can help us to enhance our soundscapes.
Endel has always taken a scientific approach to our technology, applying information and knowledge on psychoacoustics that was readily available. Now, thanks to the way that in which the data was collected, Endel can assess how sound impacts listeners on a second-by-second basis
This compelling study goes deeper than anything that has been done before, shedding new light on how sounds affect our cognitive state and concentration.
It backs up our belief that personalized soundscapes are the best way to experience functional music. And it charts a course for us to enhance our soundscapes in new and exciting ways, furthering our goal to improve your everyday life through the power of sound.
For more on the story, read an interview between Endel and Arctop about the white paper, over on the Amazon Science blog.