Privacy Policy for Endel Rituals

1. Introduction

Endel Rituals (“we,” “us,” “our”) is committed to protecting your privacy and ensuring that you understand how we collect, use, and safeguard your personal information.

This Privacy Policy explains:

  • What information we collect
  • How we use and share your information
  • Your rights and choices
  • How we protect your data

By using Endel Rituals (the “App”), you agree to the data practices described in this Policy.

2. Information We Collect

2.1 Personal Information You Provide

Email Address (Optional)

  • Collected when you participate in shared sessions (Circle tab)
  • Used to identify your contributions to the community
  • May be visible to other participants if you submit content
  • The App can be used without providing an email

Session Data (Local to Device)

Stored locally using SwiftData, including:

  • Emotional states before and after sessions
  • Session duration and timestamps
  • Audio patch selections
  • Personal notes and reflections
  • Session ratings (1–5 stars)

2.2 Automatically Collected Information

Device Information

  • Device model and manufacturer
  • Operating system version
  • App version
  • Device identifiers

Usage Data

  • Session start time, duration, completion
  • Screen views and navigation patterns
  • Button taps and interactions
  • Audio playback events

Push Notification Token

  • Device token for sending push notifications
  • Used only for shared session updates and reminder notifications

2.3 Information We Do NOT Collect

Endel Rituals does not collect:

  • Precise or approximate location data
  • Camera or photo library access
  • Contact lists
  • Microphone recordings
  • Biometric identifiers
  • HealthKit or other health data

3. How We Use Your Information

3.1 Provide App Functionality

  • Display session history and emotional patterns
  • Generate personalized session experiences
  • Support shared sessions in the Circle tab
  • Enable optional iCloud sync of session history

3.2 Notifications

  • Notify you of shared session availability
  • Send session reminders (if enabled)
  • Not used for advertising or marketing

3.3 Analytics and Improvement

  • Understand how users interact with the App
  • Identify bugs and performance issues
  • Improve usability and feature quality

3.4 Compliance and Safety

  • Protect against misuse and fraudulent activity
  • Comply with legal obligations
  • Enforce our Terms of Service

4. How We Share Your Information

4.1 Third-Party Services

We use trusted third-party providers to support the App, such as:

  • Analytics tools
  • Crash reporting services
  • Cloud hosting providers

We share only the minimum necessary data and never for advertising purposes.

4.2 Shared Sessions (Circle Tab)

If you contribute patches or sessions:

  • Your contributions become visible to the community
  • Your email (if provided) may be visible to other participants
  • Emotion, duration, and similar metadata may be shared anonymously
  • You retain ownership of your contributions

You grant us a license to distribute your contributions within the App.

4.3 Legal Requirements

We may disclose information as necessary to:

  • Comply with laws or governmental requests
  • Respond to subpoenas or court orders
  • Investigate security concerns or fraud
  • Protect our rights and the safety of users

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Storage and Security

5.1 Storage Locations

Local Storage

  • Session data stored locally on your device
  • Protected by iOS system encryption

iCloud Storage (Optional)

  • Sync session history across your devices
  • Managed under your Apple ID and iCloud settings

Server Storage

  • Analytics and diagnostic data stored on secure servers
  • Encrypted in transit using TLS/SSL

5.2 Security

We use industry-standard protections, including:

  • Encryption in transit and at rest
  • Access controls
  • Secure coding practices
  • Periodic security audits

No system is 100% secure; we cannot guarantee absolute protection.

6. Data Retention

  • Session Data: Stored on your device indefinitely until you delete it. You may delete individual sessions or all data.
  • Analytics Data: Retained for up to 24 months and may be aggregated and anonymized thereafter.
  • Account Data: Email addresses retained while you participate in shared sessions and deleted upon request.

7. Your Rights and Choices

7.1 Access and Update

You can:

  • View your session history
  • Edit or delete sessions
  • Adjust settings in Profile → Settings

7.2 Delete Your Data

Delete Individual Sessions
Swipe left on a session and tap “Delete”.

Delete All Data
Go to Settings → Privacy Settings → Delete All Data.

Delete iCloud Data
Manage your iCloud storage under device Settings → iCloud → Manage Storage → Endel Rituals.

7.3 Communication Preferences

Push Notifications
You can disable push notifications in the App settings or your device notification settings.

7.4 GDPR Rights (EU Users)

If you are in the EEA, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Request restriction of processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise these rights, contact us at rituals@endel.io.

7.5 CCPA Rights (California Users)

If you are a California resident, you may:

  • Request disclosure of the personal information we collected about you in the last 12 months
  • Request deletion of your personal information (subject to legal exceptions)
  • Request information about our data practices
  • Not be discriminated against for exercising your rights

We do not “sell” personal information as defined under the CCPA.

To exercise your rights, contact us at rituals@endel.io.

7.6 Do Not Track

The App does not respond to Do Not Track (DNT) signals.

8. Children’s Privacy

The App is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at rituals@endel.io. We will delete such information from our systems.

9. International Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

Where required, we use appropriate safeguards, such as Standard Contractual Clauses and encryption in transit.

10. Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do:

  • We will update the “Last Updated” date at the top of this page.
  • We may notify you via in-app notification.

Your continued use of the App after changes become effective constitutes your acceptance of the revised Privacy Policy.

12. Health and Wellness Disclaimer

Endel Rituals is designed for general wellness and emotional regulation purposes only. It is not intended to:

  • Diagnose, treat, cure, or prevent any disease or condition
  • Replace professional medical advice, diagnosis, or treatment
  • Serve as a medical device

If you have concerns about your mental or physical health, please consult a qualified healthcare provider.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, you can contact us at:

Endel Sound GmbH
Sophienstr. 21
10178 Berlin
Germany
Email: rituals@endel.io

We typically respond within 30 days, subject to legal requirements.

Effective Date: November 13, 2025
Last Updated: November 13, 2025